Marketing Consultant & Writer

Rob Sullivan

Advertising, Marketing & New Business Development 

Freelance Marketing & Technical Writer


Advertising, Marketing & New Business Development 
Rob's dedication to helping job hunters market themselves more effectively is the direct result of his passion for advertising and marketing. 

At its heart, the challenge of attracting a new client is EXACTLY THE SAME as the challenge of finding a new employer. In each case, the person(s) making the hiring decision must be convinced that you (your company) can meet their specific needs.  

Rob's Marketing Background
After graduating from Northwestern University's Medill School of Journalism with a Master of Science in Advertising, Rob worked in account management at Chicago advertising giant, Leo Burnett. At Burnett, Rob gained extensive experience in print and television,  advertising, direct marketing, promotion, and point-of-sale.

To date, Rob has worked with a variety of clients including a start-up computer software company, an online brokerage firm, a law firm, a museum, a fast-food restaurant, a high-end restaurant group, a global consumer goods company, and a host of entrepreneurs. 

Rob has experience helping companies in a variety of areas including:

Marketing & Business Development
Advertising and Marketing Campaigns (concept through execution)
Business Plans 
Copywriting (ads, business plans, direct mail, etc.)
Direct Marketing
New Business Development
Strategic Planning

Recruiting & Development
Defining Hiring Objectives 
Interviewer Training 
Employee Development


Rob will work with you to design and execute a strategic marketing plan based on your competitive advantages and business objectives. To find out more about working with Rob to build your business, send an email with your name and contact information to:

rob@careercraftsman.com

 
Freelance Marketing and Technical Writer 

Rob currently does a variety of freelance writing projects including web content, grant proposals, business plans, marketing and technical writing. He recently completed an extensive online tutorial on options trading for optionsXpress.com

                        Option Trading Tutorial 

A firm believer in the power of massage and hands-on healing, Rob has also researched and written a grant proposal for a pediatric oncology massage program. As a result of his interest and experience in this area, Rob is now listed as a resource for grant writing by the Hospital-Based Massage Network.

If you have a project that could use Rob's input, feel free to contact him at the email listed here:  rob@careercraftsman.com.