I have a few
important questions that require
thoughtful and honest answers:
ever look at your résumé and think: "I need
to find a way to make this seem better than
frustrated with sending out résumés and
cover letters that seem to disappear into
spend hours pouring through job postings and
walk away with the nagging feeling you
haven't accomplished anything?
a part of you that secretly wants to be the
envy of your coworkers and business
associates who wonder why headhunters called
answered "YES" to any of these questions, I have
news to share.
You are NOT
ALONE. In fact, all
of these questions are based on the insecurities
and humiliation I experienced in my own
rejection-filled job search.
Just reading some
of the job descriptions was enough to make my
heart beat faster. I'd pour over the
requirements, daydream about how envious my
friends would be when I landed the job, double
résumé and cover letter
for typos, send it my information, and wait.
And wait. And wait.
they didn't get my information."
"Should I call and follow up? ... No, wait, it
said, 'No phone calls.' I'll just give it a few
"Oh, no! Was there a typo on my letter? Did I
get eliminated for some stupid, avoidable
"WHY AREN'T THEY CALLING????"
For most of my 18-month job search, the
interviews I did get were quickly followed by
rejections. The confidence I had at the
beginning eroded with each passing day. I began
to wonder how marketable I really was.
One minute I waited hopefully for a phone call
or email. The next minute I'd find myself
spiraling into frustration and disappointment.
"Don't they get it? Can't they see what a
perfect fit this is?"
my darkest hours, there was one nagging thought
that kept popping into my head:
know I'd be great...IF ONLY SOMEONE WOULD GIVE
ME A CHANCE."
knew in my heart I could do a great job.
Unfortunately, that wasn't good enough. All the
confidence in the world couldn't make up for the
fact that no one else was convinced.
It didn't have to
be that way.
When I started the search, my dream was to work
for Chicago-based advertising giant, Leo
Burnett. I didn't know it at the time, but the
company received 10,000 unsolicited résumés and
actively recruited on 40 campuses to fill about
20 open positions, half of which went to MBAs.
Competition was stiff.
prepare, I read everything I could get my hands
on, but nothing seemed to make any difference.
There wasn't a single book that saved me from
the mistakes I made along the way. I eagerly
applied to Leo Burnett, but was rejected .
Undaunted, I continued. Over the next year or
so, I endured 80 interviews in Chicago, New
York, and Minneapolis. Along the way, I learned
some incredibly valuable lessons that no books
ever mentioned--or even hinted at. By taking
the time to learn what my mistakes were
(something few job hunters ever do), I figured
out how to correct them.
Armed with this knowledge, I reapplied to Leo
Burnett the following year. After a grueling 14
more interviews at Burnett,
I achieved my dream and
earned a position at the company that had
rejected me the year before.
What I did
When it comes to hiring, there is one simple
truth you need to know: No matter what industry
you are pursuing, EMPLOYERS DON'T TAKE CHANCES.
Employers need to be absolutely convinced of
other words, you have to tell a compelling
story. Simply put, people have to understand WHY
what you want to do is the Next Logical Step and
WHAT you have done to demonstrate potential.
This may sound simple, but most people never do
this. It is also the reason so many people spend
their lives in unfulfilling jobs.
Let me also be clear that your ability to tell
a compelling story goes WAY BEYOND your ability
to interview. What I am talking about impacts
every aspect of your search and presentation:
Fortunately, it is easier than you might think.
And knowing how to do it can change your life.
order to tell a compelling story, you have to
provide evidence that what you want to do makes
perfect sense and is the Next Logical Step in
your development. This evidence must be apparent
in your cover letters, résumés, and every other
communication between you and the potential
employer. Unfortunately, this requires a level
of self-awareness and introspection that few job
hunters ever achieve. Most never even come
How do I know? In addition to the 17 years I've
spent coaching job hunters, I worked as a
headhunter for several years at a retained
executive search firm. I have seen tens of
thousands of résumés and interviewed thousands
of candidates. Most people simply do not present
themselves well in writing or in person.
The Mistake Most Job Hunters Make
Without Realizing It
Strangely enough, the experiences that employers
would find most compelling are ALMOST NEVER
included in the résumé. Worse yet, these
experiences are rarely mentioned in the
interview. When, by some miracle, the
experiences are included, they are usually
camouflaged behind a completely ineffective
presentation. While the specifics differ from
person to person, the absence of the information
is practically a given.
The philosopher Aldous Huxley once said, "Most
human beings have an almost infinite capacity
for taking things for granted." I would take
this one step further:
Most human beings have an almost infinite
capacity for taking THEMSELVES for granted.
avoid this mistake, it is absolutely imperative
that you complete a thorough self assessment.
This involves, among other things, creating an
inventory of your accomplishments across the
areas that are of interest to particular
employers. This includes general skills
(leadership, management, problem solving, etc.)
as well as skills specific to the job. Depending
on the position, this might include categories
like: accounting, mergers & acquisitions, event
planning, software design, computer programming,
or office management. A good place to look for
these categories is in the job descriptions
am not going to lie to you. This process takes
But the good news is that I am about to make the
process a lot easier. Why? Because I remember
what it feels like to be exactly where you are
right now. And I know that what I am about to
share can change your life.
The fact that you are reading this is strong
evidence that you are someone who has earned
some much needed assistance. To help you, I put
together this special 5 eBook package to take
the information in my book, Getting Your
Foot in the Door When You Don't Have A Leg To
Stand On (McGraw-Hill) to another level.
Here is a small sampling of what you will
warning signs you aren't
providing enough EVIDENCE of your abilities.
Together, these fatal mistakes impact close
to 90% of all job seekers who effectively
sign their own
rejection letters without ever realizing it.
5 questions to uncover the
gold in your background and leave employers
thinking, "Wow. If
this person can do this for their past
employers, just think what they can do for
The 2 most important
questions to ask yourself
if you haven’t
identified your passion. (The
answers to these questions will also help
you identify limiting beliefs that may be
holding you back.)
A formula for quantifying
your accomplishments that will make
employers WANT to
interview you as soon as they possibly can.
interested in you--even when you
think you don't have any meaningful or
To help you with this, I've
included 3 actual examples of people who
felt defeated because they didn't have any
great accomplishments yet emerged with
strong, memorable evidence that helped them
An actual before/after
example of a bullet
point that camouflaged an amazing
accomplishment. The entry raised more
questions than it addressed—none of which
would ever have inspired a hiring manager to pick
up the phone and invite the person in for an
interview. You'll get an in-depth
analysis of how we deconstructed the
experience and pieced it back together to
communicate more powerfully.
Why a résumé isn’t always the best tool to
get a job (and what is).
Why your job title may be working against
you (and what you can do to more accurately
represent your role).
common résumé entries that should almost
never be included.
One question you should NEVER
ask in an informational interview—or any
interview for that matter—that countless
books on job hunting actually recommend
3 types of questions often
recommended by networking “experts” that
could easily undermine your chances of a
5 questions you SHOULD ask to
help you assess if a particular position is
a good fit.
9 questions you can ask in
almost any informational interview that will
help you come across as thoughtful and
7 questions you MUST answer
before you pursue a job offer. If you don't
know the answers to these questions,
you may actually be
encouraging an employer NOT to hire you.
A real life example of
someone who was hired
BECAUSE of his outside interests.
5 elements to include in your
query letter to headhunters. (The 5th point
is one that fewer than 1% of all candidates
include yet could have a significant impact
on whether--and how often--the firm
Follow up strategies that
will get you noticed for the right reasons.
A real-life example of a
mistake that could get you blacklisted by
the search firm and fired by an employer.
also receive a FREE trial subscription to my
exclusive Job Search eLetter and 2 special
- 10 of the
Most Difficult Interview Questions (and
strategies for responding effectively)
- 7 Ways to
Handle the Salary Question
Do You Need
This eBook Package?
If landing a
job that truly
energizes you and would have you
wake up feeling
enthusiastic and happy about the
day ahead is possibility that intrigues you...
If you are
tired of sending résumés that
seem to disappear into the abyss or lead to
generic rejections that say little more than
"your skills don't meet our needs" ...
If you truly
want to interview with confidence knowing you
are sharing your most compelling and memorable
concept of working with headhunters who are
genuinely enthusiastic about representing you is
need to get a copy of this eBook Package.
But let me be very candid about this.
These eBooks aren't about jamming
your experiences into some useless cookie-cutter
template or one-size-fits-none approach to
interviewing. If a magic bullet that doesn't
require any effort on your part is what you are
looking for, this eBook package won't help.
This eBook is strictly
for people who want to be strategic and are
willing to take the time to tell their story in
the most effective way. In the end, it means the
difference between having a hiring manager think,
“This could be anybody in the world including
“There isn’t anyone in the world this could be
except __________, and I can’t wait to meet him
Think about it.
For a lot less
than what a one-on-one session
would cost, you can learn what it took me 15
years of testing different approaches to
discover. You'll also get the insights I've
gained in my roles as a:
if you are ready to get this area of your life
handled and learn the
secrets most job hunters will NEVER uncover--or
even fully understand,
this will be the best $149.95 you ever invest!
Like all my products, this
eBook comes with a
100% guarantee. If you don't think you received
far more than the value you paid, I'll
refund your money.
Click the "Buy Now" link below and place your
order. You'll be glad you did.
most people will reach the end of their lives
never having experienced the THRILL of
interviewing at a desirable, top-notch company
with a hiring manager who actually looked
forward to the interview because the
hiring manager was truly, deeply interested in them. Nor
will they know how WONDERFUL it feels to have
recruiters trying to convince them to accept an
offer. I don't want you to be one of these
disappointed people. This
eBook package will show you how to capture your experience
and tell your story in a truthful, compelling way that gets
people exciting about the possibility of meeting
To take the
next step in your professional development,
click the link below and order the 6 eBook
Once your order
has been received, we will contact you to set up
the 30-minute phone coaching session with Rob.